DIOR

A leading company that has remained at the top of the fashion industry for over 70 years. Dior maintains its reputation as a creator of recognized haute couture. their ready-to-wear fashion, leather goods, accessories, and footwear. To break away from the monotony of traditional shopping, the design of the space aims to be a performative and theatrical experience for the consumer. The Gallery setting is a departure from retail monotony. The movability of the display cases reinforces Dior's branding concept of changeabil-ity. The gallery space is less about shopping and more about appreciating the art of Dior's Designs. The use of lounge areas reinforces the non-commercial nature of the marketing. The third floor holds customization stations where you can be your own designer and create and design products. You can enter the designer's mind on the first floor, shop on the second, and DESIGN SHOWCAS design on the third. A large amphitheater stair serves as sculptural detail that directs circulation throughout the store. In the case of a fashion show models would pose in the glass boxes as they move across the space. Instead of models traditionally walking down a ramp, they will be floating through the space as the boxes walk" instead. As Dior's exhibition was the past, the current product shows the present, and fashion shows showes what is to come next, the future